Maytag
Sexiest Appliance Alive
Reinvigorated an iconic brand with culturally relevant creative.
Business challenge
Maytag needed to make an unconventional splash during the crowded Black Friday sales period.
Solution
Through social chatter, we discovered our spokesperson was an unexpected sex symbol. So we partnered with People Magazine’s Sexiest Man Alive issue to announce Maytag Man as the Sexiest Appliance Alive.
Results
160Mearned impressions.
25%increase in site traffic.
35%increase in conversion rates from digital shoppers.
41%increase in share of voice during the noisiest sales period of the year.
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