Nerds
Super Bowl Debut
Top ten most-liked Super Bowl ad of that year.
Business challenge
Bring to life sensorial experience of Nerds Gummy Clusters on the world’s largest advertising stage for both Gen Z audiences and legacy Nerds candy consumers.
Solution
Bridge the two generations by leveraging the 1983 Flashdance hit “What a Feeling” while featuring Gen Z influencer and Nerds fan Addison Rae.
And bring the product to life across sensory-enabled formats and hype-worthy media amplification with teasers, custom Snap AR experiences, TikTok Takeover Shake Ads, and more.
Results
840Mimpressions.
700+earned media mentions.
260K+in-store displays.
2M+units sold.
See the work