Nerds
Unleash Your Senses
Elevated Nerds to #1 candy brand in North America with an integrated campaign and Super Bowl launch.
Business opportunity
Nerds Gummy Clusters were hitting the shelves, creating an opportunity to turn this product innovation into a category juggernaut.
Solution
Showcase this new product innovation while celebrating the beloved classic Nerds candy.
Results
$500Min total sales in launch year.
67%year-over-year growth.
See the work