Pampers
Behind Every Baby
Reversed a negative growth trend through culturally relevant brand relaunch.
Business challenge
The category was being disrupted by new players with authentic narratives that resonated with audiences.
Solution
Remind new and expecting moms why Pampers is #1. Because only Pampers had the category experience to support every new baby.
Results
3%total net sales increase, year-over-year.
14.7%consumer purchase consideration, climbed from 6.7%.
10.2%word of mouth exposure, climbed from 6.7%.
See the work